Product & UX Designer with over a decade of experience creating strategy-driven digital experiences that merge usability, scalability, and human-centered design.

I collaborate with founders and product teams to transform complex ideas into intuitive, high-impact solutions — from validating MVPs and shaping product–market fit to building robust designs that scale.

Alongside product design, I also work as a Brand Strategist & Visual Designer, crafting visual identities that resonate and endure. Through studios  like Sintropía Design and Estudio Iber, I’ve helped brands define their voice and presence across digital and physical touchpoints.

Currently, my focus is on the emerging field of AI agents, where I explore conversational design, voice interfaces, and the future of human–machine interaction. This intersection of branding, UX, and AI defines my approach: creating experiences that are not only functional but meaningful and memorable.